Akshay Kumar and Bhumi Pednekar feature in the new campaign of Catch Masala
Written by Angie Sharma on November 9, 2022
DS Spiceco, a part of the DS Group, has launched a new campaign for Catch Salts & Spices, highlighting its new positioning ‘Kyunki Khana Sirf Khana Nahi Hota’. Conceptualized by Dentsu Creative, the campaign highlights the thought that food encompasses a plethora of creations- memories, bonds, tradition and values, thereby bringing the brand closer to a consumer’s daily life. The brand has roped in Akshay Kumar and Bhumi Pednekar to establish this concept and further emphasize on the underlying thought that food is a language which is used to express a myriad of emotions.
Mr. Sandeep Ghosh, Business Head, DS Spiceco Pvt. Ltd., shared, “Spices are the soul of the Indian cuisine. We as a brand want to own the consumers’ kitchen with our range of spices. The new campaign would bring out different nuances of consumer’s interactions with food. I am delighted to welcome Akshay and Bhumi, who have elevated our proposition with their performance”.
“Catch Salts & Spices is a progressive brand which is known for its premium quality and wide range of products and is now trying to adopt a new positioning which delves in to consumer’s deep bonding with food. I can already see this breaking the clutter in the sea of sameness in the competitive landscape”, concluded Ajit Devraj, President, Dentsu Creative North.
Source : Bollywood Hangama