Jawan’s advance booking is UNPRECEDENTED
Written by Swaati on September 3, 2023
As expected, the advance booking of Atlee directorial Jawan opened with a bang on Friday, September 1, at 10:00 am. From East to West, North to South, the tickets for the Shah Rukh Khan-starrer sold like hot tickets, even though the release is 6 days away. Bollywood Hungama spoke to the prominent members of the exhibition sector and all of them said in unison that the advance booking and the manner in which tickets are getting sold are HISTORIC.
Kamal Gianchandani, President, MAI, CEO of PVR Pictures Ltd and Chief Business Planning & Strategy of PVR Ltd, said, “The advance is excellent. It’s currently tracking higher than Pathaan. I think it’s well poised for a humongous opening.” He added, “The first day can be historic.”
When asked if it’s at par with Baahubali 2 – The Conclusion (2017) and KGF – Chapter 2 (2022), he replied, “It’s difficult to comment but I would think it’s more (than KGF and Baahubali).”
Rajender Singh Jyala, chief programming officer of INOX Leisure Ltd, agreed, “The advance booking is phenomenal. It is the highest advance that we have seen for any film at PVR Inox.” He revealed, “We opened the booking in the morning. In less than 12 hours, we have sold over 1,25,000 tickets. This is unprecedented.”
Shashank Raizada of Delite Cinemas, New Delhi, said, “The advance is superb. It is unprecedented. After a long time, we have seen advance booking of this kind! It looks like Jawan will be a huge hit. There’s tremendous demand for the film.”
When asked if the advance is more than the other big grossers of 2023, he answered, “The advance is higher than that of Gadar 2 and Pathaan. This is very good news for the industry.”
An article on exhibition will be incomplete without the mention of Raj Mandir, the iconic single screen theatre in Jaipur. Kishore Kala shared, “The advance is fantastic. We have sold 5000 tickets for 4 days. For the first day, we have sold nearly 2500 tickets.”
When asked to compare with the other biggies of the year, he said, “The advance is much better. Gadar 2 initially didn’t have a huge advance. It gradually became big, as the release date neared. Pathaan was huge. But Jawan’s sales are more than that of Gadar 2 and Pathaan.”
Even down South, Jawan has made waves. Venkat Prasad, Senior Manager – Programming at Hyderabad’s popular theatre, Prasads, was all smiles as he told us, “The advance is tremendous. We opened the booking for very limited shows. And all 8 shows were sold out, in a very short span of time.”
He further said, “The advance booking is more than any Hindi film and also quite fastest.” He also added, “Even the shows of the weekend are fast-filling. We’ll slowly increase the shows now.”
With such ticket sales and strong demand, one expects the Red Chillies Entertainment Production Jawan to collect unheard numbers on the first day of release, that is, September 7.
Source: Bollywood hungama